About
Soft Girl, Soft Life
A Return to Softness
In a world that often glorifies hustle and burnout, Soft Girl, Soft Life is a gentle rebellion — a call to slow down, to honor your inner child, and to live more intentionally.
We are a wellness-centered brand and community creating sacred space for women to explore softness as a form of strength. Our retreats, gatherings, and experiences are designed to nourish the body, mind, and soul — centering joy, rest, creativity, and connection.
We’re here for the women who are learning to choose ease over urgency. We’re here for the visionaries, the dreamers, and the nurturers. We’re your soft girl bestie here to hold you and remind you it is ok take a beat.
Our Mission
To empower women to slow down, prioritize their well-being, and live intentionally — through community care, immersive self-care experiences, and a lifestyle rooted in softness. What we believe in:
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Being soft in a hard world is radical. It takes courage to rest, to care, to feel.
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We honor rest as a necessity, not a luxury — a vital part of our healing and wholeness.
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We are not meant to navigate this life alone. We create spaces for collective restoration and empowerment.
Meet the Founder
Founded by Katrina Rojas (an Afro-Latina graphic designer, poet, creative entrepreneur and wellness advocate), Soft Girl, Soft Life was born out of a deep desire to see softness and vulnerability celebrated — not suppressed. What began as a personal practice of slowing down became a nurturing collective space for women to rediscover themselves and explore what it means to challenge grind culture.
